Logo Codebridge
UI/UX

How To Make Your Design Catchy and the Most Harmonious?

December 2, 2022
|
2
min read
Share
text
Link copied icon
table of content
photo of Myroslav Budzanivskyi Co-Founder & CTO of Codebridge
Myroslav Budzanivskyi
Co-Founder & CTO

Get your project estimation!

With this question, a visual hierarchy will help us — the arrangement of graphic elements in a design in order of importance of each component. The visual weight defines the significance of a part in a design’s hierarchy, communicating to a viewer’s eyes what to focus on and in what order.

We found TOP-6 necessary steps, following which you’ll get the best design!

1. Size Matters

Bigger Means More Important

In design, size plays a crucial role in establishing visual hierarchy. Larger elements naturally draw more attention and are perceived as more important than smaller ones. This principle is grounded in our instinctive reading patterns, where we tend to focus first on larger, more prominent elements. For example, headlines and key visuals should be significantly larger than body text to ensure they capture the viewer’s initial focus. Implementing this principle effectively helps prioritize the most critical information in your design.

2. Reading Patterns: Z-patterns and F-patterns

Z-Pattern for Ads and Websites

The Z-pattern is a common visual reading pattern used in designs where information is presented in non-linear formats, such as advertisements or landing pages. This pattern follows a diagonal path from the top-left corner of the page, moving across to the top-right, then diagonally down to the bottom-left, and finally ending at the bottom-right. This approach helps in placing key elements along this path to ensure they are seen by viewers as they scan the page.

F-Pattern for Text-Heavy Pages

The F-pattern is prevalent in content-rich designs like articles and blog posts. In this pattern, users read the text starting from the top-left corner, moving horizontally to the right before moving down the page and repeating this left-to-right pattern. This pattern resembles an “F” shape and indicates that the most critical information should be placed along these reading paths to maximize visibility and engagement.

3. Direction: Breaking the Grid

Using Curves and Diagonals

While traditional design often adheres to a strict grid of vertical and horizontal lines, deviating from this grid can create a focal point. Arranging text or elements on a curve or diagonal can make them stand out from the surrounding content, drawing the viewer's eye to these unique design features. This technique can be particularly effective in emphasizing key messages or calls to action.

4. Typeface Weight and Pairing

Font Attributes

The typeface used in your design significantly impacts visual hierarchy. Key attributes include:

  • Weight: The thickness of the strokes in a typeface. Heavier fonts (bold or semi-bold) generally attract more attention than lighter fonts.
  • Style: Serif fonts often convey formality and elegance, while sans-serif fonts are typically seen as modern and clean. Choosing the right style enhances the message you want to convey.
  • Modifications: Italicization and other font variations can further differentiate important text and guide the viewer’s focus.

Effective font pairing involves using contrasting weights and styles to establish a clear hierarchy. For example, a bold headline paired with a lighter body text creates a visual distinction that guides the viewer’s attention from the headline to the supporting content.

5. Color and Tint

Using Color to Prioritize

Color is a powerful tool in visual hierarchy. Bright and vibrant colors naturally draw more attention than muted or grayscale tones. Additionally, darker and richer colors typically appear closer or more prominent, while lighter tints seem more distant. By strategically using color to highlight important elements, you can direct the viewer's focus and reinforce the hierarchy of information.

6. Space and Texture

Creating Breathing Room

Adequate spacing around elements is crucial for effective visual hierarchy. White space, or negative space, provides visual relief and helps viewers process information without feeling overwhelmed. A cluttered design with insufficient spacing can make it difficult for users to identify and focus on key elements. Texture, too, can enhance visual hierarchy by adding depth and dimension, further distinguishing between different content areas.

Understanding and applying visual hierarchy is key to creating designs that effectively communicate and captivate. By strategically using elements like size, color, and spacing, you can guide viewers' attention and deliver your message with impact.

Summing Up

Mastering visual hierarchy involves understanding how size, reading patterns, direction, typeface, color, and space interact to guide a viewer's focus and comprehension. By applying these principles thoughtfully, you can create designs that not only look aesthetically pleasing but also effectively communicate key messages and enhance user experience. Whether you’re designing a website, ad, or any other visual content, keeping these hierarchy strategies in mind will help you achieve clarity and impact in your designs.

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

UI/UX
Rate this article!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
24
ratings, average
4.7
out of 5
December 2, 2022
Share
text
Link copied icon

LATEST ARTICLES

op Cloud Migration Service Providers: Ensuring a Seamless Transition to the Cloud
July 4, 2025
|
8
min read

Top Cloud Migration Service Providers: Ensuring a Seamless Transition to the Cloud

Discover top cloud migration service providers and learn how they can help you transition smoothly to the cloud, along with key benefits and considerations.

by Myroslav Budzanivskyi
DevOps
Read more
Read more
Digital Product Design Strategy That Drives Revenue
July 2, 2025
|
10
min read

Digital Product Design Strategy That Drives Revenue

Discover how a strong digital product design strategy enhances user experience, boosts engagement, and drives revenue. Explore the key components for success.

by Ananga Thapaliya
UI/UX
Read more
Read more
How to Build a Custom Sales Automation Tool
June 30, 2025
|
5
min read

How to Build a Custom Sales Automation Tool When Off-the-Shelf Isn’t Enough

Learn when to build a custom sales automation tool vs using CRMs like Salesforce. Explore key benefits, best practices, and how to scale your sales process smarter.

by Myroslav Budzanivskyi
Automation Tools
Read more
Read more
Must-Have Travel Apps for Agencies & Custom Booking App Guide
June 27, 2025
|
5
min read

Must-Have Travel Apps for Agencies & Custom Booking App Guide

Discover the best apps for travel agents and learn when to build a custom booking app to scale your business, boost efficiency, and deliver standout experiences.

by Dmytro Maloroshvylo
Travel & Hospitality
Read more
Read more
How to Build a Scalable Software Testing and Quality Assurance Process for Your MVP
June 25, 2025
|
6
min read

How to Build a Scalable Software Testing and Quality Assurance Process for Your MVP

Learn how to build a scalable software testing and QA process for your MVP. Discover the right tools, strategies, and best practices to ship fast, without bugs.

by Konstantin Karpushin
Read more
Read more
How to Make an App for Your Business
June 23, 2025
|
4
min read

How to Make an App for Your Business

Learn how to make a business app — from planning and choosing tools to UX design and launch. A complete, step-by-step guide for startups and enterprises alike.

by Konstantin Karpushin
Read more
Read more
How AI and Low-Code/No-Code Tools Are Changing Software Development
June 20, 2025
|
6
min read

How AI and Low-Code/No-Code Tools Are Changing Software Development

Explore how AI and no-code/low-code tools are transforming software development. Discover key benefits, top use cases, and how to build smarter, without coding.

by Myroslav Budzanivskyi
Read more
Read more
Person working in Technical Customer Support
June 18, 2025
|
6
min read

When to Outsource Technical Customer Support (and How to Do It Right)

Learn when and how to outsource technical customer support. Discover expert tips, best practices, and how to scale efficiently without sacrificing quality.

by Dmytro Maloroshvylo
Read more
Read more
Web Application vs Mobile Application
June 16, 2025
|
4
min read

Web Application vs Mobile Application: Which Should You Build?

Compare web and mobile app development. Explore key differences, use cases, and when to choose PWAs for better cost-efficiency, performance, and engagement.

by Konstantin Karpushin
Read more
Read more
Person using Custom Emergency Management App
June 13, 2025
|
5
min read

Custom Emergency Management Apps and Incident Response Tools for Businesses

Discover custom emergency management apps and incident response tools for businesses. Build faster, smarter systems to improve safety, uptime, and compliance.

by Konstantin Karpushin
Public Safety
Read more
Read more
Logo Codebridge

Let’s collaborate

Have a project in mind?
Tell us everything about your project or product, we’ll be glad to help.
call icon
+1 302 688 70 80
email icon
business@codebridge.tech
Attach file
By submitting this form, you consent to the processing of your personal data uploaded through the contact form above, in accordance with the terms of Codebridge Technology, Inc.'s  Privacy Policy.

Thank you!

Your submission has been received!

What’s next?

1
Our experts will analyse your requirements and contact you within 1-2 business days.
2
Out team will collect all requirements for your project, and if needed, we will sign an NDA to ensure the highest level of privacy.
3
We will develop a comprehensive proposal and an action plan for your project with estimates, timelines, CVs, etc.
Oops! Something went wrong while submitting the form.