Develop and execute a comprehensive marketing strategy that aligns with Codebridge's objectives, encompassing all facets of the marketing mix.
Build and lead a high-performing marketing team, including hiring, training, and mentoring marketing professionals. Foster a culture of creativity, innovation, and collaboration within the marketing department.
Conduct market research and analysis to identify industry trends, customer needs and implement it to marketing initiatives.
Drive lead generation efforts through targeted marketing campaigns, digital marketing channels, and other marketing initiatives to attract prospective customers and generate sales opportunities.
Define and articulate the company's brand identity, messaging, and positioning in the marketplace. Ensure consistency across all marketing materials and communications according to brand guideline.
Develop a content strategy to create engaging and relevant content that resonates with target audiences. Oversee the creation of marketing collateral, website content, blog posts, case studies and other content assets.
Revamp the company website completely, focusing on speed, readability, and rich content comprising of valuable insights and case studies.
Oversee digital marketing efforts, including website optimization, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and online lead generation campaigns.
Utilize marketing analytics tools to track and measure the effectiveness of marketing campaigns, monitor key performance indicators (KPIs), and optimize marketing efforts for maximum ROI.
Collaborate closely with sales, product development, and other cross-functional teams to align marketing strategies with overall business objectives. Provide marketing support for product launches, sales initiatives, and partnership activities.
Evaluate emerging technologies and provide strategic guidance on their potential adoption, ensuring Codebridge remains at the forefront of innovation within the marketing landscape.
Requirements
Experience in CMO or Deputy CMO roles in outsource company, with a proven track record of impactful initiatives.
Willingness to provide references from previous employers upon request, demonstrating a positive professional relationship, reliability and effective performance
Achievements in developing and implementing marketing strategies in the IT, delivering tangible results in lead generation, conversion rates, and revenue growth.
Strong leadership skills with the ability to build, inspire and motivate remote team.
Proficient in establishing clear and measurable goals, utilizing s KPIs or OKRs, and conducting thorough performance assessments.
Advanced English, both written and spoken.
Excellent communication skills with the ability to articulate complex ideas clearly and concisely.
Strategic thinker with the ability to analyze market trends, identify growth opportunities, and develop actionable marketing plans.
Results-oriented mindset with a focus on driving measurable outcomes and achieving business objectives.
Creative thinker with a passion for innovation and continuous improvement.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
What we offer
Opportunity to lead and shape the marketing function from inception, with ample resources and support provided to execute innovative strategies and drive substantial business growth.
A chance to build high-performing marketing team.
Competitive salary, 20 working days paid vacation and 15 days of sick leave
A dynamic, creative, and supportive work environment.
Opportunity to work both from home and comfortable office in Kyiv (with Starlink and generators in case of blackouts).
